July 31, 2003 Subject:
I'm Monty Ward, Love me!
A little bit of a boring overview of a Marketing class which are of laughable ethnic stereotypes (I'm really not too sure if the "indian" is wearing his turban right) that seem to dwell upon the fact that it's Monty Ward's way or nothing baby! Nice shots of a "russian" fashion show as well as shopping centers circa 1950's. But the whole MW fawning really gets tiring quick.
July 28, 2003 Subject:
American Fashion and Department Stores: The Pro-Mass Production View (Full Film)
A marketing class goes on a field trip to a Montgomery Ward store and learns how the Monkey Ward system of catalog merchandising is so darn great, and how the American system of buying and selling goods is so much better than systems of doing business in those other countries. Several of the students are from those other countries, giving handy-dandy descriptions of how business is done at home that the professor can use as negative examples. None of them mind, thoughthey're all eager to learn the American way of doing things. One interesting thing about this movie is that it contains film footage of a Russian fashion show and of the GUM Department Store in Moscow that looks authentic, which was probably none too easy to get during the time that it was made. This adds to the historical value of the film. Mostly, though, this is the usual 50s big business propaganda film.
Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: *****. Overall Rating: ****.